One page that answers donation questions and makes registering easy

People coming from the Yes You Should ads might be open to organ and tissue donation and still unsure. We built Mid-South Transplant Foundation one landing page that puts the campaign creative, the facts and the registration button together.

Client: Mid-South Transplant Foundation
Industry: Mission-Driven
Services: Campaign landing-page design and development, content adaptation, domain routing and launch support, tracking support

Ready at launchPage, tracking and campaign domain all set before the ads went live.

Education + registrationCreative, donation facts and a prominent registration path on one page.

The problem

The Yes You Should campaign asks people to consider organ and tissue donation. Someone arriving from an ad might be interested and still unsure, with questions or common myths in mind. The Foundation wanted the campaign photos and commercial next to real facts, with registration easy to find, and the page had to be ready the moment the ads ran.

What we did

The campaign started with Donate Life Mississippi, and the Foundation had permission to adapt it for the Mid-South. We gave the Foundation three page directions to choose from, and the outreach team’s feedback set the plan: lead with the creative, back it with education, keep registration prominent. We brought the creative onto the web on those terms, coordinated tracking and pointed the campaign domain at the page.

What changed

When the Foundation’s media partners put the ads live, the page and domain forwarding were ready. Someone curious about donation can read the facts and register on the same page.