Caperton & Campbell
A broad Memphis practice organized so the will-planner and the litigant each find their starting point.
Practice areas + legal subjects- Home
- Industries
- Law Firms
Industries
Web design and SEO for law firms that turn searches into signed clients
When someone needs a lawyer, they search, scan page one and call. We build credible, fast law firm websites that rank for the searches that bring in cases and make booking a consultation easy.
- 6 law firm case studies
- Sites in English and Spanish
27th → 9th“Workers comp lawyers near me,” Fresno, Feb 2026
Legal marketing has its own rules. Literally.
Someone searching "car accident lawyer Memphis" is minutes from making calls, and they're judging every firm on page one. Legal clicks are some of the most expensive in advertising, bar rules limit what you can say, and even referred clients read your reviews before they dial.
So we market law firms the way cases actually start: practice-area pages built around the searches that produce signed clients, copy written with advertising rules in mind, a review plan that builds trust and rankings at once, and intake paths you can measure call by call.
What law firms are up against
Invisible on Google
Competitors outrank you for the exact searches that bring in cases.
Expensive clicks
Paid legal keywords cost a lot, and a bad landing page wastes every one.
Rules on what you can say
Testimonials, results and specialist claims all have limits, depending on your state.
Referrals that check you out first
A referred client still Googles you. A thin site or a handful of reviews can lose the case before the first call.
“Legal marketing is a trust game played in seconds. We build firm sites that look like the counsel you actually are, and rank where cases start: the search bar.”
Built for law firms
Law firm website design
Fast, custom sites built around practice areas, attorney bios and the consultation request.
Website DesignSEO for law firms
Local SEO, practice-area content and review work for the searches that turn into cases.
SEO ServicesGoogle Ads for attorneys
Campaigns pointed at landing pages per practice area, with every call tracked.
Google Ads & PPCLaw firm branding
New firm, new name or a split from partners? We've built identities from scratch for both sides of one.
Website DesignEmail marketing for firms
Newsletters and updates for past clients and referral partners, written in the firm's voice.
Email MarketingAI visibility
For the clients who now ask ChatGPT for a lawyer before they Google one. Timothy D. Bartell got a workers' comp lead that way about three months in.
AI VisibilityLaw firms we've launched
J Smith Law
A new identity and English-and-Spanish site for attorney Jaime L. Smith's Bakersfield workers' comp practice.
Bilingual site
Timothy D. Bartell, PC
A Fresno workers' comp attorney under his own name. Brand, website, local SEO, AI visibility and Google Ads in English and Spanish. 27th to 9th on Google, plus a lead from ChatGPT.
A lead from ChatGPT
Meacham Law
A Hernando family-law firm's first website, built around its own team photos.
First website
S.A. Jones Law
A Memphis family-law rebrand, website, SEO and Google Ads, with SEO and ads behind it.
Rebrand + new website
Private Legal Solutions
A quiet, credentials-first site for mediation and arbitration.
Experience + scheduling“The team works like a well-oiled machine!”
Law firm marketing FAQ
Still have a question? Call 901-522-5002.
Do you understand legal advertising rules?
Yes. We write with your state's bar advertising rules in mind and keep disclaimers on the pages that need them. Final sign-off on claims stays with you.
Can you rank us for specific practice areas?
That's the goal. We build a dedicated page for each practice area and target the local searches that bring in cases.
Can you build a site in English and Spanish?
Yes. J Smith Law's site launched in both.
We're starting a new firm after a split. Can you help?
We've done it for both sides of one. J Smith Law and Timothy D. Bartell each got their own identity, domain and search plan.
Should a law firm run Google Ads or SEO?
Usually both. Ads bring calls while SEO builds. Once organic rankings arrive, you can trim ad spend on the terms you already own.
Will our firm come up when someone asks ChatGPT for a lawyer?
Nobody controls what an AI tool says, so be careful with anyone who promises a spot. What helps is the same work that helps you rank: practice area pages that answer the questions clients actually ask, the same firm name, address and phone number everywhere online, and steady reviews. Each month we ask ChatGPT, Perplexity, Gemini and Google's AI answers the questions your clients ask, and we show you what came back in your video. It can pay off: about three months into this work for Timothy D. Bartell, a firefighter with a workers' comp claim found his firm through ChatGPT.
What does attorney SEO in Memphis involve?
A page for each practice area, a complete Google Business Profile, consistent listings on legal directories and reviews from real clients. Early movement usually shows up in three to six months, and it takes longer for the most competitive practice areas.
Do you do law firm branding, or just websites?
Both. Caperton & Campbell, J Smith Law, Timothy D. Bartell and S.A. Jones Law each got a new brand along with the website.
Want more signed cases from search?
Tell us your practice areas and where you want to show up. We'll show you who's outranking you and what it'd take to pass them.