braganza goes from not ranking to #1 for architectural services

braganza design/ GROUP wanted a site that showed the range of its architecture and the partners behind it, and it didn't rank in Memphis for "architectural services." We refreshed the identity, rebuilt the portfolio site and took on SEO.

Client: braganza design/ GROUP
Industry: AEC
Services: Brand identity refinement, visual identity system, portfolio website design and development, SEO

Not ranking → #1"Architectural services" in Memphis since SEO began.

+125%Form submissions in a single quarter.

The problem

braganza’s projects span commercial, education, industrial and institutional work, and clients work directly with partners who stay involved. The Memphis practice wanted a site that showed that range and gave clients a feel for working with them. It also didn’t rank in Memphis for “architectural services,” so people looking for an architect weren’t finding the firm that way.

What we did

We refined the logo, set a cohesive color palette and built a visual system that carries through the whole site. The architecture takes the lead, with the firm’s story and approach right beside it so clients can see who’s behind the work. Then we took the site into local search with SEO aimed at Memphis.

What changed

“Architectural services” went from not ranking to #1 in Memphis, and form submissions rose about 125% in a single quarter. People searching for that service find braganza at the top of the results, and the site they land on shows both the work and the partners who do it.

The work