AKwire case study

Nonprofit planning expertise, explained so directors can follow it

AKwire ties nonprofit strategy to revenue planning, and people needed to see that link and the experts behind it. We built a website and brand book, then wrote the service copy in plain language.

Client: AKwire
Industry: Mission-Driven
Services: Website design and development, brand guidelines, service content development, SEO

Website + brand bookServices, leadership and mission in one place, plus a guide for future materials.

Plain-language service copyPlanning and revenue forecasting explained for nonprofit directors.

The problem

AKwire connects data, strategy and financial planning for nonprofits. It had grown out of CELCO, the legacy business, and most of its online presence still pointed there. AKwire needed its own brand, a site that explained what it does, and more visibility under its own name.

What we did

We built a website that brings AKwire’s services, leadership and mission into one place, along with a brand book that gives the team a shared guide for everything they make next. Later we drafted copy for AKwire’s planning, revenue forecasting and related services, written so a nonprofit director can follow it. We also moved the SEO focus from CELCO over to AKwire.

What changed

A nonprofit director can now read what AKwire does in plain language and see who’s behind the advice. The team has a brand book to keep new materials consistent, and the search work points at the name they actually use.