From 13th to 2nd for building signs, with a plan for LSI's next site

Most people shopping for a fleet wrap or a building sign don't know LSI Graphics by name, so they have to find it in search. We aimed SEO at each service customers look for, then planned LSI's next website around those same services.

Client: LSI Graphics
Industry: B2B & Industrial
Services: SEO, website migration analysis, sitemap planning, URL and redirect planning

13th → 2nd"Building signs" in Memphis, ahead of Signs Now, FastSigns and Signarama.

+110%Quote requests from organic search in a single quarter.

The problem

LSI produces and installs interior and exterior signs, vehicle graphics and large-format print. Someone pricing a fleet wrap is looking for something very different from someone who needs interior signage, and most of them don’t know LSI’s name yet, so they find a sign company by searching for the thing they need. LSI was also starting to plan a new website, and a redesign can undo search gains when nobody plans for them.

What we did

We aimed the SEO work at each service people actually search for, from fleet wraps and building signs to installation.

When LSI started planning the new site, we reviewed the existing one, picked out the content worth keeping and delivered a sitemap with recommended URLs and destinations for old links.

What changed

“Building signs” moved from 13th to 2nd in Memphis, ahead of Signs Now, FastSigns and Signarama, and quote requests from organic search rose 110% in a single quarter. LSI’s developer also has a clear starting point for the new site, with a plan for which pages stay and where every old link should go.