Letting device makers judge EMS by capability or by product

Medical-device companies looking for a manufacturing partner start in different places, some with a manufacturing need and others with a device type. We built Engineered Medical Systems a site with a clear path for each, then stayed on through launch.

Client: Engineered Medical Systems
Industry: B2B & Industrial
Services: Website design and development, post-launch support

Capabilities + productsSeparate paths for manufacturing expertise and device categories.

Launch supportDomain, homepage interaction and mobile fixes after go-live.

The problem

EMS is a Bartlett, Tennessee manufacturer serving the medical-device industry, from design collaboration and prototyping to precision manufacturing. Its website didn’t reflect the quality of the work. The company wanted a modern site that explained its capabilities clearly and gave prospects a reason to reach out.

What we did

We gave capabilities and products their own paths. Visitors can explore design collaboration, prototype-to-production, precision manufacturing and special processes, or start from instruments, implants, navigation and robotics, and specialty devices. Company, careers and contact pages round it out.

We stayed involved as the site went live, fixing the domain presentation, the homepage capabilities interaction and the mobile details the client raised in its post-launch review.

What changed

A prospective partner can size up EMS by what it can do or by the kinds of devices it works on, whichever way they happen to think about it. And the site went live with the issues from the client’s own post-launch review already fixed.

The work