Airdusco case study

Scattered product details, gathered where buyers look

Airdusco's product information was split across separate pages, so buyers had to hunt for the details they needed. We grouped related information into category pages with anchor links, and we host and support both of the company's sites.

Client: Airdusco
Industry: B2B & Industrial
Services: Website design and development, information architecture, anchor-link navigation, hosting, ongoing content updates

Grouped categoriesRelated product details on one page, with links that jump to each topic.

Two websitesWe host and update both airdusco.com and airduscoeds.com.

The problem

Airdusco represents equipment manufacturers in bulk material handling, dust collection, air handling and aftermarket parts, and its sister business handles engineering consulting, audits and technical services on a site of its own. Airdusco’s team had a specific complaint about the old site: small bits of related product information were scattered across separate pages, so a buyer looking into one kind of equipment had to click around to piece it together.

What we did

We redesigned airdusco.com around category pages that pull that related information together. Anchor links let a buyer open dust collection and jump straight to the exact topic they came for.

We also host and support airdusco.com and airduscoeds.com, the site for Airdusco Engineering & Design Services. That means handling the ongoing updates, like new equipment partners, team changes and contact details.

What changed

Buyers can get from an equipment category to the specific detail they need without leaving the page. Both sites stay current because we take care of the updates as they come up.