TASCO case study

Helping manufacturers find the rep who knows their accounts

TASCO sells the know-how of its people, but a manufacturer may know the account or territory without knowing which rep covers it. We refreshed the brand and built a site with a team directory searchable by account and territory.

Client: TASCO
Industry: B2B & Industrial
Services: Brand refresh, logo design, website design and development, copywriting, searchable team directory, on-page SEO foundations

Account and territory searchA team directory built around what manufacturers already know.

Copy + team biosWe wrote the site copy and every bio alongside the refreshed identity.

The problem

TASCO Sales Reps works for manufacturers in the U.S. automotive aftermarket. What it sells is its people and the accounts they know, and the old website wasn’t showing either one off. It needed a site that made the team and its reach easy to see.

What we did

We made accounts and territories the way into the team directory, and each bio sits in the context of the coverage that person handles. A type-led logo anchors the brand refresh.

We wrote the site copy and every team bio, so the services and the people behind them sound consistent. Custom meta descriptions and optimized images rounded out the on-page SEO.

What changed

A manufacturer can find the right person at TASCO by searching for the account or territory it already knows. The whole site, bios included, speaks in one voice.

I enjoyed collaborating with them during the design process, and Michael and his team are always really responsive when I need help making updates to the website.