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House of Webster case study

#1 on Google for jellies, marmalade and pickled foods, and in Google's AI answer too

House of Webster makes jellies, preserves, salsas and other gourmet foods in Rogers, Arkansas, and sells them online through a Shopify store. We run its SEO, and it now ranks

Client
House of Webster
Industry
Retail
Services
SEO, Shopify speed work, schema markup, AI visibility
House of Webster brand and project imagery
#1For "jellies," "marmalade" and "pickled foods" on Google.
In Google's AI OverviewHouse of Webster shows up in the AI answer for "jellies," above every regular result.
Not ranking → top 6"Private label food manufacturer," a search that brings in wholesale buyers.

The problem

House of Webster sells gourmet foods online and makes private label products for other brands. When it came to us, it wanted more of the people shopping for jellies, preserves and specialty foods to find its store, and more wholesale buyers to find the manufacturing side. The Shopify site was also slower than it should have been.

What we did

We started with speed. Shopify stores carry a lot of scripts, so we cleaned up code and changed how scripts load, which took the site’s performance score from 57 to 68. We added schema markup so Google and AI tools can tell exactly who House of Webster is, what it sells and where it’s located.

From there, we worked the product and category searches that matter most to the business, from jellies and marmalade to fruit butters and private label manufacturing, and we report on all of it in a monthly video.

What changed

House of Webster ranks #1 on Google for “jellies,” “marmalade” and “pickled foods.” For “jellies,” it also shows up in Google’s AI Overview, the answer box that sits above every other result. “Champagne mustard” is in the top 5, “gourmet jellies” moved from page two to page one, and “private label food manufacturer” went from not ranking to the top 6.

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