A broad law practice where every client finds their starting point

Someone planning a will needs a different starting point than someone facing a lawsuit, and Caperton & Campbell handles both. We built the firm's brand and website so each visitor gets to their subject, then kept going with search work for the Memphis practice.

Client: Caperton & Campbell
Industry: Law Firms
Services: Brand development, website design and development, SEO and content planning

Practice areas + legal subjectsSeparate pages for the broad practice areas and the individual legal questions inside them.

Search-led structureContent planning shaped the site before launch, and search work kept going after it.

The problem

Caperton & Campbell handles estate planning, probate, family matters, business law and litigation in Memphis. The firm had outgrown its old look and wanted a brand and website that matched the practice it had become, and that made it easier for new clients to find and call them.

What we did

We built the brand and site together, with search planned in from the start. SEO-led content planning shaped the structure before launch, so broad practice areas and individual legal subjects each got their own pages. You can follow the wills and trusts process, look into litigation or go straight to an attorney’s profile, and the brand stays the same the whole way.

Attorney profiles and consultation details sit right next to the legal content. Search work continued after launch.

What changed

Visitors land on the subject they came for instead of a list of everything the firm does. Reading about a legal matter leads naturally to the attorney you’d call and the details for setting up a consultation.

Michael, Cara and everyone at Lab Digital Creative are talented professionals that know how to bring a website to life from early inception to the finished product.

Warren CampbellCaperton & Campbell Google review