Separate paths for people selling jewelry and people buying it

Someone selling a ring and someone shopping for one need different things, and Accent Jewelers serves both. We gave its sister store, The Jewel Box at Accent, its own Shopify site and backed both businesses with SEO, content and paid campaigns.

Client: Accent Jewelers
Industry: Retail
Services: Shopify site design and development, SEO, content refinement, Google Ads, Meta campaigns

Custom Shopify siteMobile-first pages for The Jewel Box at Accent.

Two businesses, two pathsBuying, repairs and appraisals on one side; estate and vintage pieces on the other.

The problem

Accent Jewelers buys jewelry and valuables and handles appraisals and repairs in Memphis, and its sister business, The Jewel Box at Accent, sells estate and vintage pieces. The old website wasn’t doing either business many favors. They wanted a site that brought in more people looking to sell, and a better way to show off the vintage pieces.

What we did

The Jewel Box got its own custom Shopify site, with mobile-first layouts, detailed product pages and simple navigation so people can look through the pieces on their phones. Accent’s pages stayed focused on buying, repairs and appraisals. Behind both businesses, we handled SEO and content refinement and ran Google Ads and Meta campaigns.

What changed

Each business has its own front door now. Shoppers browse estate and vintage pieces on The Jewel Box site, while people looking to sell something or get it repaired or appraised land on pages written for them.

The work