35% more organic traffic in six months for a logistics company

Cornerstone Systems wanted more shippers finding it in Google. We studied its markets one at a time, built service content around them and worked on the website, and organic traffic rose 35% within six months.

Client: Cornerstone Systems
Industry: Logistics
Services: SEO, website design and development, service content, regional search planning

+35%Organic traffic within six months, per Cornerstone's marketing director.

Market by marketService content tied to the cities where Cornerstone does business.

The problem

Cornerstone moves freight for businesses across several markets. When it came to us, the website wasn’t pulling its weight in search, and it wasn’t clear which searches Cornerstone could realistically win, or how the site should explain its services in each market.

What we did

We took the markets one at a time, including Chicago and Houston, and looked at what shippers there were searching for. That research shaped the service content, so it speaks to real locations and real needs, and it fed into the website work. We kept going with ongoing SEO from there.

What changed

Organic traffic grew 35% within six months. Cornerstone also has service content that talks about the places it actually does business, and a clear list of the markets worth going after next.