Fuel and lubricant buyers find Best-Wade on Google's first page

Best-Wade's business buyers need the right fuel, lubricants and services fast. We refreshed the brand, organized the site around what buyers shop for, and run the SEO and Google Ads that bring them in.

Client: Best Wade Petroleum
Industry: Logistics
Services: Brand identity, website design and development, SEO, Google Ads management

Top 6 in Mississippi"Fuel distribution" ranks 4th and "Mobil oil distributor near me" 6th, up from not ranking.

+150%Ad landing-page conversions in a single month.

About $69Cost per conversion on Google Ads, after we rebuilt the landing pages and tightened the account.

The problem

Best-Wade supplies fuel and lubricants to commercial, industrial and automotive customers across the Mid-South. Its buyers know what they need and want to find it fast. The company needed a site that made that easy, a brand that held together from the logo to the fuel truck, and more of the right buyers finding it in search.

What we did

We started with a new logo, insignia and color system, then carried it through every page of the site. Products, services and safety each got their own section, so a buyer can head straight to what they came for.

Behind the site, we run SEO and Google Ads. On the ads side, we restructured the account, built new landing pages that keep buyers on a clear path, and review the search terms every month. Fuel delivery, hydraulic oil, bulk oil and motor oil supplier searches do most of the work.

What changed

Best-Wade now shows up in Mississippi for searches where it didn’t before: 4th for “fuel distribution” and 6th for “Mobil oil distributor near me.”

The ads got sharper too. Landing-page conversions rose 150% in one month, the click-through rate runs near 6%, above our 5% benchmark, and cost per conversion dropped to about $69, with fuel delivery as the top ad group.

The work