Cetacea case study

A technical fleet offer that's easy to find your way through

Cetacea offers fleet management, commercial wireless, installation and logistics, and most visitors come looking for just one of them. We redesigned the site so each has its own way in, wrapped in a sound-wave look.

Client: Cetacea
Industry: Logistics
Services: Website design, website development, product and service navigation

A way in for each serviceWireless, installation and logistics visitors each start in the right place.

Sound-wave motifCarried across the desktop and mobile homepage designs.

The problem

Cetacea combines fleet management and commercial wireless with installation and logistics services. Its website was due for a redesign. The company wanted something cleaner that explained what it does, looked like a serious player in fleet tech, and worked for new prospects and existing customers alike.

What we did

We redesigned the site with a sound-wave motif that runs through the desktop and mobile homepage designs and ties the look to Cetacea’s communications work. Wireless, installation and logistics questions start in different places, so we gave each its own way in. Products, services, logistics, wireless and Omnitracs information sit next to support, company details and contact.

What changed

Visitors can start with the service they came for and see where it fits in Cetacea’s larger offer. Existing customers find support and contact details alongside the same pages prospects use.

The work