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WISPR Systems case study
Professional drones explained by the job, and found by AI assistants
Professional buyers need to understand WISPR Systems' drones, what they carry and what they're for. We built a product website around those questions and tied it to search and video campaigns.
About +377%Traffic from AI assistants, quarter over quarter.
Models, payloads + applicationsA page for each, so buyers can start from the gear or the job.
The problem
WISPR builds American-made drones for professional use. It’s a technical product in a crowded market, and the company needed more visibility, more leads and a website that explained the aircraft clearly to people at every level of familiarity.
What we did
We built pages for drone models, payloads, sensors and applications, so a buyer can start with the gear they’re researching or the job they have in mind. Then each channel got its own job. SEO and landing-page testing covered the searches bringing people to WISPR, search ads put it in front of buyers researching professional drones, and YouTube introduced the technology to people who’d never seen it.
What changed
Traffic from AI assistants like ChatGPT and Claude rose about 377% quarter over quarter. Part of that is wider use of AI tools, and part is the search work that helps those tools understand what WISPR does.
The work
A closer look at WISPR Systems
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