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Square One Electric case study

A Tesla-authorized electrician whose website finally says so

Square One Electric was an authorized Tesla installer, and its old website didn't mention it once. We rebuilt the site so EV charger installation has its own place next to the company's residential and commercial electrical work.

Client
Square One Electric
Industry
Local Services
Services
Website redesign, service and location content planning, SEO
Square One Electric brand and project imagery
Dedicated EV pageEV charger installation gets its own page and a second section on the site.
Reviewed sitemapSEO input before the build, with client-confirmed service areas.

The problem

Square One serves Bartlett, Memphis and nearby towns with lighting, wiring, panels, inspection corrections and EV charger installation. It was an authorized Tesla installer, and its old website never said so, so people shopping for a home charger had no way to know Square One did that work. The EV side needed room to explain itself, and the everyday services still had to be easy to find.

What we did

We built the sitemap around Square One’s services and local searches, and our SEO team reviewed it before the build. We worked through service areas with the owners, including Millington and Lakeland. People outside Shelby County are invited to ask about availability, so the site never promises more than the crew covers.

In the rebuild, EV charger installation got its own page plus a section elsewhere on the site, while the residential and commercial services stay front and center. With the rebuild done, we’ve moved on to SEO, starting from that sitemap, the service-area decisions and the new EV content.

What changed

Square One’s Tesla-installer status and EV charging work are now right there on the site, with a page for home-charging customers to land on. Residential and commercial customers still find their services up front, and the SEO work has a planned structure to build on.

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