Turf customers now start with the space they're picturing

A putting green, a dog run and an indoor play space each need different information, and one general description couldn't cover them all. We rebuilt Gladiator Turf's site around the ways people use turf, then added local content, hosting and maintenance.

Client: Gladiator Turf
Industry: Local Services
Services: Website redesign, service and local content, hosting and maintenance

4 city pagesOptimized content written for Murfreesboro, Nashville, Franklin and Brentwood.

About 5 yearsOngoing support: rebuild, hosting, maintenance and local content.

The problem

Gladiator Turf, based in Smyrna, installs artificial turf for homes and businesses. When it came to us, it needed a better website and more visibility, both around Smyrna and in the other cities it serves.

What we did

Gladiator had a logo and visual direction worth keeping, so we focused on the site. We rebuilt it responsive and organized by use, with service navigation, content for each kind of project and quote-request paths. We also wrote optimized city pages for Murfreesboro, Nashville, Franklin and Brentwood, with titles and meta descriptions. The Murfreesboro page, for example, ties installation to pet areas, pool surrounds and indoor spaces.

We’ve stayed on for about five years now, covering the rebuild, hosting, maintenance and local content.

What changed

Customers can start with the project they have in mind, find the information that goes with it and ask for a quote from there. Each of the four cities has its own page, and the site gets regular hosting and maintenance from the same team that built it.

We've worked with Lab Digital for about 5 years now, and they rebuilt our website after we outgrew our old vendor. Since then they've handled our SEO and kept an eye on the site to make sure everything runs smoothly. Our traffic has grown steadily, and it's helped us grow the business here in Nashville.

Andrew WilsonOwner, Gladiator Turf Google review