A century of history online, and three new projects within 60 days

ETFC Architects needed a modern identity and website that could hold more than a century of history without feeling stuck in it. We refreshed the brand and built a project-led WordPress site the team keeps adding to.

Client: ETFC Architects
Industry: AEC
Services: Brand identity refresh, website design and development, WordPress development, SEO foundations

3 new projectsWithin 60 days of the new site launching.

Sortable portfolioProjects visitors can filter, alongside an interactive timeline of the firm's history.

The problem

Evans, Taylor, Foster and Childress Architects traces its roots back more than a century in Memphis. The firm wanted a brand and website that looked as current as its work, while still giving that history its due.

What we did

We designed a new logo and color palette and carried them into a restrained site, with clean type and plenty of space for the buildings. An interactive timeline covers milestones and notable buildings, a sortable portfolio lets visitors filter projects, and interactive tiles introduce the principals. It’s all on WordPress with SEO foundations built in, so the team adds new projects themselves.

What changed

Within 60 days of the new site going live, ETFC had three new projects. The team keeps the portfolio current on its own, and the firm’s long history now sits right alongside its current work and people.

Michael, Alan, Cara, and Jorge have guided us smoothly through what could have been a tricky process. LAB were able to capture our firm's identity with both the brand refresh and website layouts.