A Fresno workers' comp attorney people find on Google and in ChatGPT

After a firm split, Timothy D. Bartell needed a practice people could find under his own name. We built the brand and website, then ran local SEO, AI visibility, reviews and Google Ads in English and Spanish around it.

Client: Timothy D. Bartell, PC
Industry: Law Firms
Services: Brand identity, website design and development, local SEO, AI visibility, Google Ads in English and Spanish, review support

27th → 9th"Workers comp lawyers near me" in Fresno search results.

A lead from ChatGPTThree months into AI visibility work, a California firefighter with a workers' comp claim found the firm by asking ChatGPT.

20+ leads a monthFrom Google Ads campaigns in English and Spanish.

The problem

Bartell had spent years representing injured workers. After a firm split, he was starting over under his own name, on a domain nobody knew yet. He needed a brand, a website and a way for injured workers in Fresno to find him, more or less from scratch.

What we did

We built a logo, color system and website. The site introduces Bartell, explains the workplace-injury matters he handles and makes it easy to contact the office, so someone researching an injury and someone following a referral both land in the right place.

That site became the hub for everything else. We ran local SEO focused on Fresno and workers’ comp, and wrote the pages so AI tools like ChatGPT could understand who Bartell helps and where. We launched Google Ads in English and Spanish and helped the office ask for and answer reviews.

What changed

“Workers comp lawyers near me” climbed from 27th to 9th in Fresno, and “workers’ compensation lawyer” reached #5 in the organic results, the first local firm below the directories and the map. The ads bring in 20 or more leads a month across both languages.

The one we like most: about three months after we started the AI visibility work, a firefighter in California with a workers’ comp claim asked ChatGPT for help and was pointed to Bartell. That’s a real lead from a place most firms aren’t even watching yet.

The work