Mid-South Care owns the top of local search in Memphis, and Nashville is next

The problem

Mid-South Care Services helps families find in-home care and helps organizations find healthcare staff. When they came to us, they wanted more of those people finding them first, instead of a competitor or a directory, and they wanted the phone to ring.

What we did

We’ve worked with Mid-South for several years across SEO, Google Ads and social media, so people have more than one way to come across the business. SEO and ads go after the searches families actually type, like home care services, senior care and Memphis nursing homes. Google Ads runs a main campaign and a call-only campaign, both built to get someone on the phone. On Facebook, we keep the page active and the community in the loop.

What changed

Mid-South consistently ranks in the top 3 for its core keywords in the Memphis market, and organic sessions are up about 50% year over year. The ads bring in around 100 phone calls a month on a budget of about $1,200.

The social following keeps growing too, with engagement climbing after Mid-South announced its Nashville location. That’s the next step: we’re building Nashville landing pages and campaigns to do the same thing there.