Home buyers get listings and the neighborhood on one site

Some Wallace Group visitors want listings right away, while others are still learning the Memphis area or looking for an agent. We put IDX property search and a neighborhood guide on the same site, with a light brand refresh to tie it together.

Client: Wallace Group Home & Loan
Industry: Real Estate
Services: Website design and development, light brand refresh, IDX integration, neighborhood guide

IDX integrationProperty search tied to the Memphis Area Association of Realtors database.

Neighborhood guideMemphis-area neighborhoods and suburbs, with amenities and attractions.

The problem

Wallace Group helps people buy, sell and finance homes from its base in Arlington, northeast of Memphis. It wanted a website that brought in more buyers and sellers and gave them a better feel for the area.

What we did

We connected the site to the Memphis Area Association of Realtors database through IDX, with filters for location, price and size. Next to it sits a neighborhood guide covering amenities and attractions across Memphis neighborhoods and suburbs. A focused refresh adjusted the logo and colors without losing the established look, and listings, property pages, neighborhood content and agent profiles all share it on desktop and mobile.

What changed

Buyers can search current listings and read up on a neighborhood without leaving Wallace Group’s site. The brand looks the same everywhere they land, and it’s still recognizably Wallace Group.