A growing vertical village, now easy to explore and to manage

As Crosstown Concourse grew, its old site got hard to use and hard to manage. We reorganized its tenants, events and history into a WordPress site the team can run, with a visual refresh made alongside Memphis illustrator Tom Martin.

Client: Crosstown Concourse
Industry: Real Estate
Services: UX design, website design and development, WordPress, collaborative brand refresh, SEO

Tenant directory + calendarVisitors can browse the businesses inside and see what's coming up, all on the site.

Tom MartinThe Memphis illustrator we worked with on the visual refresh.

The problem

Crosstown Concourse puts food, arts, healthcare, education, work and homes inside a former Sears distribution building. As the building filled up, the old website got harder to use and harder for the team to manage. They needed a new site that could keep up.

What we did

We started with wireframes and card mapping to work out how tenants, events, visitor info and stories fit together. Then the visual refresh with Tom Martin brought Crosstown’s personality into that structure.

A mega menu offers several ways in. The tenant directory, a branded events calendar and a timeline from Sears building to vertical village each have a home, along with an Instagram feed and SEO work, all on WordPress the team can run.

What changed

Visitors can find a tenant or see what’s on without digging, and the building’s history has a place of its own. The Crosstown team keeps the site up to date themselves in WordPress.

Michael Newsome and his team created a fantastic website for Crosstown Concourse that looks and functions even better than we could have imagined. It was a lengthy process with lots of changes. LAB was extremely patient and worked hard to achieve our evolving vision for the site.

Todd RichardsonCrosstown Concourse Google review

The work