Introducing a new cybersecurity firm without the hacker clichés

Skinner Technology Group was a new company built on its founder's two decades in cybersecurity, and it needed a brand and site that felt approachable. We built its launch identity and website around people using technology, with a page for each industry it served.

Client: Skinner Technology Group
Industry: Professional Services
Services: Logo design, brand identity, website design, industry landing pages, branded promotional design

Industry pagesA starting point for each sector Skinner serves.

People + technologyIllustrations that keep cybersecurity approachable.

The problem

Mike Skinner founded Skinner Technology Group with more than two decades in cybersecurity. At launch the company offered risk and vulnerability assessments, advisory services, workforce support, training and awareness, for banks, healthcare groups, professional firms and small businesses. It needed a brand from scratch, and the dark, hooded-hacker imagery common in cybersecurity would’ve worked against the approachable message Skinner wanted.

What we did

We designed an STG monogram, a supporting color and type system, and illustrations of people using technology. Dedicated industry landing pages let a bank or a clinic start with its own sector and then move into the services. Branded promotional designs carried the look into launch materials.

What changed

Skinner launched with a full identity and a site that feels friendly for a cybersecurity firm. Visitors from each sector it serves have a page that starts with their world before getting into the technical side.

The work