<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>LAB Digital Creative Insights</title><link>https://www.labdigitalcreative.com/insights/</link><description>Notes on websites, SEO and growing a local business.</description><item><title>AI visibility: how to show up when people ask ChatGPT who to hire</title><link>https://www.labdigitalcreative.com/ai-visibility-how-to-show-up-when-people-ask-chatgpt/</link><guid>https://www.labdigitalcreative.com/ai-visibility-how-to-show-up-when-people-ask-chatgpt/</guid><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><description>More customers ask ChatGPT, Perplexity or Google's AI for a recommendation before they search. Here's how those tools pick businesses and what you can do to get named.</description></item><item><title>The PHP security flaw that made headlines, and whether it's time to rebuild your website</title><link>https://www.labdigitalcreative.com/php-security-flaw-is-it-time-to-rebuild-your-website/</link><guid>https://www.labdigitalcreative.com/php-security-flaw-is-it-time-to-rebuild-your-website/</guid><pubDate>Fri, 23 Oct 2026 00:00:00 GMT</pubDate><description>PHP, the code behind about 70% of websites, just patched two critical flaws that let attackers take over web servers. Here's what happened, what to ask your host, and when a rebuild makes more sense than another patch.</description></item><item><title>The Small Business Guide to Using AI in Digital Marketing</title><link>https://www.labdigitalcreative.com/ai-digital-marketing-guide/</link><guid>https://www.labdigitalcreative.com/ai-digital-marketing-guide/</guid><pubDate>Sat, 28 Jun 2025 00:00:00 GMT</pubDate><description>Artificial intelligence is more than just a tech buzzword—it’s transforming the digital marketing landscape in real-time.</description></item><item><title>7 Things to Do When Business Slows Down: How to Use a Slow Season to Your Advantage</title><link>https://www.labdigitalcreative.com/7-things-to-do-when-business-is-slow-how-to-use-a-slow-season-to-your-advantage/</link><guid>https://www.labdigitalcreative.com/7-things-to-do-when-business-is-slow-how-to-use-a-slow-season-to-your-advantage/</guid><pubDate>Wed, 16 Oct 2024 00:00:00 GMT</pubDate><description>Discover 7 smart strategies to make the most of a business slowdown.</description></item><item><title>7 Benefits of Having a Bilingual Website</title><link>https://www.labdigitalcreative.com/7-benefits-of-having-a-bilingual-website/</link><guid>https://www.labdigitalcreative.com/7-benefits-of-having-a-bilingual-website/</guid><pubDate>Thu, 10 Oct 2024 00:00:00 GMT</pubDate><description>Boost your business with a bilingual website that expands your reach, builds trust, and improves SEO.</description></item><item><title>How WISPR Systems’ Digital Presence Soared with LAB Digital Creative</title><link>https://www.labdigitalcreative.com/how-wispr-systems-digital-presence-soared-with-lab-digital-creative/</link><guid>https://www.labdigitalcreative.com/how-wispr-systems-digital-presence-soared-with-lab-digital-creative/</guid><pubDate>Tue, 24 Sep 2024 00:00:00 GMT</pubDate><description>At LAB Digital Creative, we specialize in crafting unique digital experiences that drive growth for our clients.</description></item><item><title>Revitalizing Tradition: How LAB Transformed ETFC Architects’ Digital Identity</title><link>https://www.labdigitalcreative.com/revitalizing-tradition-how-lab-transformed-etfc-architects-digital-identity/</link><guid>https://www.labdigitalcreative.com/revitalizing-tradition-how-lab-transformed-etfc-architects-digital-identity/</guid><pubDate>Thu, 12 Sep 2024 00:00:00 GMT</pubDate><description>Discover how LAB revitalized Memphis’ oldest architecture firm, ETFC, with a modern website and logo, helping them to secure new projects.</description></item><item><title>Embrace the Future of Web Analytics: Transitioning from Google Analytics UA to GA4</title><link>https://www.labdigitalcreative.com/embrace-the-future-of-web-analytics-transitioning-from-google-analytics-ua-to-ga4/</link><guid>https://www.labdigitalcreative.com/embrace-the-future-of-web-analytics-transitioning-from-google-analytics-ua-to-ga4/</guid><pubDate>Thu, 12 Oct 2023 00:00:00 GMT</pubDate><description>Embrace GA4 for advanced insights, cross-platform measurement, enhanced e-commerce capabilities, simplified implementation, and a future-proof…</description></item><item><title>Crafting a Bilingual Digital Experience: LAB Digital Creative’s Transformation of Acala Investments’ Online Presence</title><link>https://www.labdigitalcreative.com/crafting-a-bilingual-digital-experience-lab-digital-creatives-transformation-of-acala-investments-online-presence/</link><guid>https://www.labdigitalcreative.com/crafting-a-bilingual-digital-experience-lab-digital-creatives-transformation-of-acala-investments-online-presence/</guid><pubDate>Mon, 09 Oct 2023 00:00:00 GMT</pubDate><description>Discover how LAB Digital Creative transformed Acala Investments’ online presence, merging lingual user experience with design excellence.</description></item><item><title>Embracing Retro Charm to Attract Top Talent for Ozark Motor Lines</title><link>https://www.labdigitalcreative.com/embracing-retro-charm-to-attract-top-talent-for-ozark-motor-lines/</link><guid>https://www.labdigitalcreative.com/embracing-retro-charm-to-attract-top-talent-for-ozark-motor-lines/</guid><pubDate>Thu, 01 Jun 2023 00:00:00 GMT</pubDate><description>Ozark Motor Lines tapped LAB to design a website to help recruit professional drivers using fun, retro design and dynamic calls-to-action.</description></item><item><title>LAB cooks up a fresh eCommerce Website Design for Memphis-favorite, Corky’s BBQ &amp; Ribs</title><link>https://www.labdigitalcreative.com/lab-cooks-up-a-fresh-ecommerce-website-design-for-memphis-favorite-corkys-bbq/</link><guid>https://www.labdigitalcreative.com/lab-cooks-up-a-fresh-ecommerce-website-design-for-memphis-favorite-corkys-bbq/</guid><pubDate>Wed, 01 Mar 2023 00:00:00 GMT</pubDate><description>LAB designed a new eCommerce Website for world-famous Corky’s BBQ with a seamless online shopping experience and Southern-influenced design.</description></item><item><title>Creating a Brand and Website for New Cybersecurity Firm Skinner Technology Group</title><link>https://www.labdigitalcreative.com/creating-a-brand-and-website-for-new-cybersecurity-firm-skinner-technology-group/</link><guid>https://www.labdigitalcreative.com/creating-a-brand-and-website-for-new-cybersecurity-firm-skinner-technology-group/</guid><pubDate>Tue, 18 Oct 2022 00:00:00 GMT</pubDate><description>LAB Digital Creative has launched a logo &amp; web design for Skinner Technology Group, a new cybersecurity consulting group.</description></item><item><title>LAB Constructs a New Website for Engineering and Architecture Firm Fisher Arnold</title><link>https://www.labdigitalcreative.com/lab-constructs-a-new-website-for-engineering-and-architecture-firm-fisher-arnold/</link><guid>https://www.labdigitalcreative.com/lab-constructs-a-new-website-for-engineering-and-architecture-firm-fisher-arnold/</guid><pubDate>Tue, 22 Mar 2022 00:00:00 GMT</pubDate><description>LAB worked with Memphis-based engineering &amp; architectural firm Fisher Arnold to create a new website that showcased their expertise and work.</description></item><item><title>CBU Enrolls LAB to build a Microsite for their 150th Anniversary</title><link>https://www.labdigitalcreative.com/lab-launches-a-microsite-for-christian-brothers-universitys-150th-celebrations/</link><guid>https://www.labdigitalcreative.com/lab-launches-a-microsite-for-christian-brothers-universitys-150th-celebrations/</guid><pubDate>Tue, 15 Mar 2022 00:00:00 GMT</pubDate><description>Christian Brothers University in Memphis is celebrating their 150th Anniversary.</description></item><item><title>LAB Builds Robust Site for Consulting Firm Strategic Resource Management</title><link>https://www.labdigitalcreative.com/lab-builds-robust-site-for-consulting-firm-strategic-resource-management/</link><guid>https://www.labdigitalcreative.com/lab-builds-robust-site-for-consulting-firm-strategic-resource-management/</guid><pubDate>Tue, 14 Dec 2021 00:00:00 GMT</pubDate><description>SRM, a global consulting firm recently commissioned Memphis-based website design firm LAB to create a new feature-rich website.</description></item><item><title>LAB Builds a Logo and Website Designed to Perform for TASCO</title><link>https://www.labdigitalcreative.com/lab-builds-a-logo-and-website-designed-to-perform-for-tasco/</link><guid>https://www.labdigitalcreative.com/lab-builds-a-logo-and-website-designed-to-perform-for-tasco/</guid><pubDate>Thu, 24 Jun 2021 00:00:00 GMT</pubDate><description>TASCO Sales Reps tasked Memphis website design and digital marketing firm LAB Digital Creative with rebranding the decades-old company and building a…</description></item><item><title>LAB Builds an e-Commerce Website That’s ‘Fit for a King’</title><link>https://www.labdigitalcreative.com/lab-builds-an-memphis-e-commerce-website-fit-for-a-king/</link><guid>https://www.labdigitalcreative.com/lab-builds-an-memphis-e-commerce-website-fit-for-a-king/</guid><pubDate>Wed, 21 Apr 2021 00:00:00 GMT</pubDate><description>LAB created a user-friendly, stylish e-commerce website that even the king himself would approve of for Memphis’ world famous Lansky Bros.</description></item><item><title>What is Content Marketing?</title><link>https://www.labdigitalcreative.com/what-is-content-marketing/</link><guid>https://www.labdigitalcreative.com/what-is-content-marketing/</guid><pubDate>Wed, 10 Feb 2021 00:00:00 GMT</pubDate><description>Content Marketing is a powerful tool for companies engaged in B2B sales to establish rapport and elevate yourself above your competition.</description></item><item><title>Top Web Design Trends for 2021</title><link>https://www.labdigitalcreative.com/top-web-design-trends-for-2021/</link><guid>https://www.labdigitalcreative.com/top-web-design-trends-for-2021/</guid><pubDate>Mon, 25 Jan 2021 00:00:00 GMT</pubDate><description>Every year, we see new trends that emerge in web design.</description></item><item><title>What is a Wireframe in Web Design?</title><link>https://www.labdigitalcreative.com/what-is-a-wireframe/</link><guid>https://www.labdigitalcreative.com/what-is-a-wireframe/</guid><pubDate>Thu, 03 Dec 2020 00:00:00 GMT</pubDate><description>You may have heard the term ‘wireframe’ before, and wondered what exactly is means.</description></item><item><title>12 Quick Marketing Tips for Restaurants during Covid-19</title><link>https://www.labdigitalcreative.com/12-quick-marketing-tips-for-restaurants-during-covid-19/</link><guid>https://www.labdigitalcreative.com/12-quick-marketing-tips-for-restaurants-during-covid-19/</guid><pubDate>Tue, 27 Oct 2020 00:00:00 GMT</pubDate><description>During this challenging time, we discuss 12 quick, easy-to-implement marketing tips restaurant owners can use to keep sales up.</description></item><item><title>How Your Website Can Be Your Biggest Digital Strategy Asset</title><link>https://www.labdigitalcreative.com/how-your-website-can-be-your-biggest-digital-strategy-asset/</link><guid>https://www.labdigitalcreative.com/how-your-website-can-be-your-biggest-digital-strategy-asset/</guid><pubDate>Tue, 20 Oct 2020 00:00:00 GMT</pubDate><description>Your website is a critical component of your overall marketing strategy.</description></item><item><title>Forging a Brand Made of Steel: LAB Designs a New Logo and Website for Alliance Industries</title><link>https://www.labdigitalcreative.com/forging-a-brand-made-of-steel-lab-designs-a-new-brand-and-website-for-alliance-industries-2/</link><guid>https://www.labdigitalcreative.com/forging-a-brand-made-of-steel-lab-designs-a-new-brand-and-website-for-alliance-industries-2/</guid><pubDate>Thu, 07 May 2020 00:00:00 GMT</pubDate><description>LAB Digital Creative recently launched a new brand and website for Alliance Industries, a leading wholesaler of steel wire rope.</description></item><item><title>7 Ways Your Small Business Can Weather a Downturn</title><link>https://www.labdigitalcreative.com/7-ways-your-small-business-can-weather-a-downturn/</link><guid>https://www.labdigitalcreative.com/7-ways-your-small-business-can-weather-a-downturn/</guid><pubDate>Fri, 20 Mar 2020 00:00:00 GMT</pubDate><description>Read seven ways for small businesses to weather the challenging times that most likely lie ahead in order to stay open, stay lean and stay profitable.</description></item><item><title>7 Ways to Stay Productive &amp; Enjoy Working from Home during the Coronavirus Pandemic</title><link>https://www.labdigitalcreative.com/7-ways-to-stay-productive-enjoy-working-from-home-during-the-coronavirus-pandemic/</link><guid>https://www.labdigitalcreative.com/7-ways-to-stay-productive-enjoy-working-from-home-during-the-coronavirus-pandemic/</guid><pubDate>Mon, 16 Mar 2020 00:00:00 GMT</pubDate><description>It can be hard to be as productive at home as it is in the office.</description></item><item><title>7 Reasons We Love WordPress</title><link>https://www.labdigitalcreative.com/7-reasons-we-love-wordpress/</link><guid>https://www.labdigitalcreative.com/7-reasons-we-love-wordpress/</guid><pubDate>Fri, 28 Feb 2020 00:00:00 GMT</pubDate><description>We believe in using the best tools to help our clients get the best results, WordPress is a powerful platform.</description></item><item><title>LAB Constructs Naming and Branding for New Rental and Retail Development</title><link>https://www.labdigitalcreative.com/lab-constructs-naming-and-branding-for-new-rental-and-retail-development/</link><guid>https://www.labdigitalcreative.com/lab-constructs-naming-and-branding-for-new-rental-and-retail-development/</guid><pubDate>Tue, 18 Feb 2020 00:00:00 GMT</pubDate><description>LAB Digital Creative was chosen to develop the Naming and Branding for a new mixed-use building in Midtown—Altana on McLean.</description></item><item><title>How to Find Your Target Audience</title><link>https://www.labdigitalcreative.com/how-to-find-your-target-audience/</link><guid>https://www.labdigitalcreative.com/how-to-find-your-target-audience/</guid><pubDate>Wed, 12 Feb 2020 00:00:00 GMT</pubDate><description>Do you want to know what makes marketing 10X easier?</description></item><item><title>LAB constructs a new website for Interstate Building Materials</title><link>https://www.labdigitalcreative.com/lab-constructs-a-new-website-for-interstate-building-materials/</link><guid>https://www.labdigitalcreative.com/lab-constructs-a-new-website-for-interstate-building-materials/</guid><pubDate>Wed, 05 Feb 2020 00:00:00 GMT</pubDate><description>LAB constructed a new website design for Interstate Building Materials of Many, Louisiana.</description></item><item><title>LAB stitches together a new brand and website for Tailored Staffing</title><link>https://www.labdigitalcreative.com/lab-stitches-together-a-new-brand-and-website-for-tailored-staffing/</link><guid>https://www.labdigitalcreative.com/lab-stitches-together-a-new-brand-and-website-for-tailored-staffing/</guid><pubDate>Tue, 21 Jan 2020 00:00:00 GMT</pubDate><description>LAB stitched together a logo and website that was bespoke to Tailored Staffing’s needs.</description></item><item><title>Co-founders of LAB tapped to be on the South Main Association Board</title><link>https://www.labdigitalcreative.com/co-founders-of-lab-tapped-to-be-on-the-south-main-association-board/</link><guid>https://www.labdigitalcreative.com/co-founders-of-lab-tapped-to-be-on-the-south-main-association-board/</guid><pubDate>Tue, 14 Jan 2020 00:00:00 GMT</pubDate><description>The two co-founders of LAB Digital Creative have been tapped to join as board members of the South Main Association.</description></item><item><title>7 Website Design Trends to watch for in 2020</title><link>https://www.labdigitalcreative.com/7-website-design-trends-to-watch-for-in-2020/</link><guid>https://www.labdigitalcreative.com/7-website-design-trends-to-watch-for-in-2020/</guid><pubDate>Mon, 30 Dec 2019 00:00:00 GMT</pubDate><description>With the start of both a new year and a new decade, we preview some of the website design trends we expect to see in 2020.</description></item><item><title>LAB hatches a new brand for Silly Goose</title><link>https://www.labdigitalcreative.com/lab-hatches-a-new-brand-for-silly-goose/</link><guid>https://www.labdigitalcreative.com/lab-hatches-a-new-brand-for-silly-goose/</guid><pubDate>Tue, 19 Nov 2019 00:00:00 GMT</pubDate><description>LAB Digital Creative is proud to design a new Logo Design and Branding for Downtown Memphis’ own Silly Goose.</description></item><item><title>7 Website Problems that are Scaring Off Customers</title><link>https://www.labdigitalcreative.com/7-website-problems-that-are-scaring-off-customers/</link><guid>https://www.labdigitalcreative.com/7-website-problems-that-are-scaring-off-customers/</guid><pubDate>Tue, 29 Oct 2019 00:00:00 GMT</pubDate><description>This time of year is full of ghosts and goblins and all the scary things.</description></item><item><title>7 Local Marketing Mistakes Businesses Make</title><link>https://www.labdigitalcreative.com/7-local-marketing-mistakes-businesses-make/</link><guid>https://www.labdigitalcreative.com/7-local-marketing-mistakes-businesses-make/</guid><pubDate>Tue, 15 Oct 2019 00:00:00 GMT</pubDate><description>Marketing to a local area market is a skill that can be tricky to get just right.</description></item><item><title>Bigger is Better Unless You’re a Business Logo</title><link>https://www.labdigitalcreative.com/bigger-is-better-unless-youre-a-business-logo/</link><guid>https://www.labdigitalcreative.com/bigger-is-better-unless-youre-a-business-logo/</guid><pubDate>Wed, 02 Oct 2019 00:00:00 GMT</pubDate><description>Unlike a bigger car, which can offer more room for more passengers, or a bigger house which can serve up more room for stuff, a bigger logo often…</description></item><item><title>LAB scrubs in to build Elite Total Wellness a new logo and brand</title><link>https://www.labdigitalcreative.com/lab-scrubs-in-to-build-elite-total-wellness-a-new-logo-and-brand/</link><guid>https://www.labdigitalcreative.com/lab-scrubs-in-to-build-elite-total-wellness-a-new-logo-and-brand/</guid><pubDate>Thu, 26 Sep 2019 00:00:00 GMT</pubDate><description>LAB Digital Creative is proud to scrub in and design a new logo for Downtown Memphis’ own Elite Total Wellness.</description></item><item><title>LAB cooks up a new name and brand for Pasta di Strada</title><link>https://www.labdigitalcreative.com/lab-cooks-up-a-new-name-and-brand-for-pasta-di-strada/</link><guid>https://www.labdigitalcreative.com/lab-cooks-up-a-new-name-and-brand-for-pasta-di-strada/</guid><pubDate>Wed, 18 Sep 2019 00:00:00 GMT</pubDate><description>LAB got to work creating a brand that is modern yet timeless.</description></item><item><title>LAB Serves up a new Website and Brand Elements for the iconic Arcade Restaurant</title><link>https://www.labdigitalcreative.com/lab-serves-up-a-new-website-and-brand-elements-for-the-iconic-arcade-restaurant/</link><guid>https://www.labdigitalcreative.com/lab-serves-up-a-new-website-and-brand-elements-for-the-iconic-arcade-restaurant/</guid><pubDate>Tue, 27 Aug 2019 00:00:00 GMT</pubDate><description>LAB Digital Creative is proud to serves up a new website and brand elements for the iconic Arcade Restaurant located in the historic South Main…</description></item><item><title>Why Where You Host Your Website Matters</title><link>https://www.labdigitalcreative.com/why-where-you-host-your-website-matters/</link><guid>https://www.labdigitalcreative.com/why-where-you-host-your-website-matters/</guid><pubDate>Thu, 18 Jul 2019 00:00:00 GMT</pubDate><description>Learn about what matters when hosting your website.</description></item><item><title>7 Ways to Stay Passionate About Your Business</title><link>https://www.labdigitalcreative.com/7-ways-to-stay-passionate-about-your-business/</link><guid>https://www.labdigitalcreative.com/7-ways-to-stay-passionate-about-your-business/</guid><pubDate>Thu, 23 May 2019 00:00:00 GMT</pubDate><description>It’s easy to get burnt out with your work, especially as a business owner.</description></item><item><title>LAB Launches new a Direct-to-Consumer Air Conditioning eCommerce Website — BuyAirDirect</title><link>https://www.labdigitalcreative.com/lab-launches-new-a-direct-to-consumer-air-conditioning-ecommerce-website-buyairdirect/</link><guid>https://www.labdigitalcreative.com/lab-launches-new-a-direct-to-consumer-air-conditioning-ecommerce-website-buyairdirect/</guid><pubDate>Wed, 08 May 2019 00:00:00 GMT</pubDate><description>BuyAirDirect is a new direct-to-consumer air conditioning eCommerce website, LAB was pleased to build their new site.</description></item><item><title>LAB Launches new Branding and Website Design for Light Improvement Technology</title><link>https://www.labdigitalcreative.com/lab-launches-new-branding-and-web-site-design-for-light-improvement-technology/</link><guid>https://www.labdigitalcreative.com/lab-launches-new-branding-and-web-site-design-for-light-improvement-technology/</guid><pubDate>Tue, 19 Mar 2019 00:00:00 GMT</pubDate><description>LIT enlisted LAB Digital Creative to build a logo, brand and website that explains its services as well as tells the story of the company.</description></item><item><title>7 Reasons Just Having a Business Page on Facebook is Not Enough for Your Small Businesses</title><link>https://www.labdigitalcreative.com/7-reasons-just-having-a-business-page-on-facebook-is-not-enough-for-your-small-businesses/</link><guid>https://www.labdigitalcreative.com/7-reasons-just-having-a-business-page-on-facebook-is-not-enough-for-your-small-businesses/</guid><pubDate>Thu, 21 Feb 2019 00:00:00 GMT</pubDate><description>Learn why having only a Facebook Business Page is not enough for competitive businesses’ digital marketing strategy.</description></item><item><title>Color Psychology of Branding and Logos</title><link>https://www.labdigitalcreative.com/color-psychology-of-branding-and-logos/</link><guid>https://www.labdigitalcreative.com/color-psychology-of-branding-and-logos/</guid><pubDate>Fri, 08 Feb 2019 00:00:00 GMT</pubDate><description>We analyze the use of color and psychology in logo design and branding.</description></item><item><title>7 Questions to Ask Before Hiring a Web Design Agency</title><link>https://www.labdigitalcreative.com/7-questions-to-ask-before-hiring-a-web-design-agency/</link><guid>https://www.labdigitalcreative.com/7-questions-to-ask-before-hiring-a-web-design-agency/</guid><pubDate>Tue, 29 Jan 2019 00:00:00 GMT</pubDate><description>Hiring an experienced, creative web designer is the most important step in ensuring your web design project is a success.</description></item><item><title>Hello World. Introducing the Launch of LAB Digital Creative</title><link>https://www.labdigitalcreative.com/hello-world-introducing-the-launch-of-lab-digital-creative/</link><guid>https://www.labdigitalcreative.com/hello-world-introducing-the-launch-of-lab-digital-creative/</guid><pubDate>Tue, 29 Jan 2019 00:00:00 GMT</pubDate><description>We are passionate and experienced in design and marketing and want to help small- to medium-sized businesses achieve their marketing goals.</description></item><item><title>Is it Time for a New Website? 7 Signs it Might Be Time for an Upgrade</title><link>https://www.labdigitalcreative.com/is-it-time-for-a-new-website-7-signs-it-might-be-time-for-an-upgrade/</link><guid>https://www.labdigitalcreative.com/is-it-time-for-a-new-website-7-signs-it-might-be-time-for-an-upgrade/</guid><pubDate>Tue, 29 Jan 2019 00:00:00 GMT</pubDate><description>Websites are an investment in your company and in your marketing goals to attract potential customers.</description></item></channel></rss>